Classe Italiana, a high end Luxury shoe retail brand, imports all the raw material from across the world including Italy, Spain and other places and assembles their shoes in India. The range of shoes started at 150$ and went up to 300$.
As it was a new brand, positioning it digitally for the niche clientele was a challenge. Classe Italiana approached Innovo to create their digital presence with an ecommerce site and to make the brand popular through Digital Marketing.
More than ever, today’s technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. The new website was built in Magento and boasts of a seamless user experience in line with the luxury aspect of the brand.
Right from working on their Social Media Strategy, to organising an influencer meet; running a contest, we worked with Classe Italiana to create systematic and breakthrough Digital Branding.
Classe Italiana witnessed exponential growth across all Social Media channels . Be it collaborations with bloggers, other brands or reviews; Classe Italiana received positive feedback for its exclusive shoe range.
Innovo partnered with Lifestyle bloggers and influencers to create awareness and make the #ClassseItaliana hashtag popular. This amplified the reach and also got Classe Italiana the brand identity it deserved.
Over 7 bloggers carried out activities across Social Media channels, wrote several blog posts and promoted the brand on their personal feeds too.
We saw great results with over 100K impressions in the first week itself.
During the course of the campaign, the movie “Kabali” was released and sensing the huge popularity of Rajnikanth, South India’s biggest superstar, we created a contest around the move with the hashtag #KabaliWithClasse”. The contest asked people to post their videos and photos wearing shoes and posing and talking like “Kabali” and posting their entries with the hashtag #KabaliWithClasse.
The contest was highly successful considering it was entirely organic:
In just over 3 months of campaign, we achieved the following:
Over 12 million impressions through Google Adwords campaign
Over 100K clicks on the website
Over a million impressions on various Social Media channels